BlackBerry Keeps Moving: A Day After The Super Bowl Commercial: #BBRY Stock is Up & Bell’s Commercial

As I write this, BlackBerry stock, under the new NASDAQ moniker of “BBRY” is up near 12.5% at $14.63.  Bernstein’s Pierre Ferragu is upgrading the stock to Outperform from Market Perform with a $22/share price target.

As part of the BlackBerry “Keep Moving” projects  that follow celebs and others with the use of their BlackBerry 10 devices, the first installment is out:

“Alicia Keys, Robert Rodriguez and Neil Gaiman are each about to embark on their own unique, groundbreaking project with BlackBerry and want to collaborate with you.

They want you to inspire them, engage with them and impress them with your ideas. Watch the intro film to find out all you need to know.”

Bell mobility put out its first BlackBerry 10 commercial before tomorrow’s  roll-out to market with the Z10, in Canada:

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