My Visit of Best Buy Stores in The NYC Area to Gauge BlackBerry 10 Readiness:$50 Gift Card On Pre-Orders

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Today, March 12, 2013,  is the official start of pre-orders on the AT&T network with AT& T and in Best Buy stores.  I decided, on this lovely rainy grey day to visit 3 Best Buy stores: 1 in Rockland County, NY and 2 in Westchester County.  The 3 stores comprised 2 managers and 5 retail sales associates (RSAs). At the first store, the manager had no knowledge of the availability of the BlackBerry (BBRY) Z10 on pre-order/street date.  When he asked the associate at the Mobile center, she stated that she had no knowledge.  When I insisted they check, sure enough the manager found the info, and tried to sell me the phone.  At another store ( in Westchester County), the one associate behind the mobile desk was on the ball, she new that Best Buy was offering a $50.00 gift card (which can be used towards the phone purchase-next week or subsequently) with the pre-order of a BlackBerry Z10 on AT&T, with a deposit of $50.00 towards the phone at $199 with a two year contract.  At the third store, again the manager had no idea of the pre-order availability, and neither did the 3 associates behind the desk.  When I pressed them, the manager checked and agreed that in fact the BlackBerry Z10 was available on pre-order.  So, in my small sampling I found that only  20% of the associates I asked about the Z10 roll-out were aware of it, and none of the two managers.  It also appeared that a majority of the RSAs weren’t familiar with the re-designed BlackBerry Z10 with the QNX platform.

There were no model phones or any end-caps with information on the new devices, 1 week prior to the in-store availability.  Is a repeat of the lack-luster push of the Playbook in Best Buy stores about to materialize for the new Z10?

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One thought on “My Visit of Best Buy Stores in The NYC Area to Gauge BlackBerry 10 Readiness:$50 Gift Card On Pre-Orders

  1. Pingback: Sales of BlackBerry Z10 at Best Buy Stores | pfcsystems

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