Americana, A great Song, and Puppy Love in The Budweiser Super Bowl Ad Made it Number One

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A successful ad campaign is about making a connection between the brand or product and a potential buyer.  No one does this better than Budweiser.  Even if one is not a beer drinker, the respect for the brand
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garnered by a commercial like their latest 2014 super bowl ad, which was ranked the number one ad, builds allegiance, so that if there is only beer at a party, one will choose the “Bud”.  It is remarkable what happens when the senses and emotions are delighted with effective advertising.

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The consumer is easily swept away. BlackBerry tried to do this at last year’s Super Bowl, but missed the mark by trying to be whimsical, as humor varies cross-culture and across personality types. On the other hand, even the biggest Sea Hawk player has a lightened heart when seeing this “Puppy Love” ad:

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