Priced To Move: BlackBerry Z10

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If you have been holding back on a Z10 or did not want to spend much to give the new OS a whirl, now is your chance to get a new BlackBerry phone. The device previously sold for $199 with a new two-year contract, on AT&T and Verizon.  T-Mobile has it for $99 with their new plan. Now Amazon is offering the Z10 at $49 price with a two-year contract. Meanwhile, Best Buy has matched Amazon’s $49 price for the Verizon version of the Z10, however, the AT&T version is actually available for free at Best Buy. Verizon and AT&T cut the price of the Z10 to $99.99 with a two-year activation. Unfortunately, we don’t know how long these promotions will last. It appears that with the new Q10 just out and the Q5 also now available, it was time to adjust the price on the Z10, especially with the new A10 rumored to be on sale in the next couple of months. A BlackBerry spokesperson maintains that “now is the right time to adjust the price” as newer models are coming.

The device sells for about $700 without a contract.

AT&T BlackBerry Q10 available June 21st for $199

 

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Press Release

AT&T to Launch Blackberry Q10 June 21

The BlackBerry Q10 smartphone will arrive in AT&T stores and online on June 21 for $199.99 with a two-year agreement.

Dallas, Texas, June 18, 2013: The BlackBerry Q10 smartphone will arrive in AT&T stores and online on June 21 for $199.99 with a two-year agreement.  For a limited time, consumers who trade in their current smartphone to AT&T will be eligible to receive at least $100 off the purchase of a new smartphone, including the BlackBerry Q10.

“AT&T is pleased to add the BlackBerry Q10 smartphone to our growing BlackBerry portfolio,” said Jeff Bradley, senior vice president – Devices, AT&T.  “The combination of AT&T’s blazing fast 4G LTE network and the BlackBerry Q10 smartphone’s improved physical keyboard and touchscreen will help you stay productive and efficient on-the-go.”

To learn more about the BlackBerry Q10, including full device details, please visit http://www.att.com/q10.

BlackBerry Z10 In Store One Week Later

BlackBerry Z10 In Store One Week Later

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Last Friday, March 29, 2013 I went into one of the top COSTCOs in the NYC area (and perhaps in the USA), store 321, on the thruway.  I wanted to check in at the “Wireless Advocates” kiosk and see how the launch of the Z10 was doing on TMobile, Verizon and AT&T at an independent multi-carrier vendor. They had not received any T-Mobile stock, they had 5 units from AT&T and 6 units from Verizon.  They got stock from AT&T on Wednesday and from Verizon on that Friday morning. Since Wednesday, they had sold a total of 7 cellphones:

2 Droid RAZR max HD and 1 RAZR m
4 Samsung Galaxy S3 units
Not a single Z10 was sold.  I went back Thursday, April 4, 2013, and I was told that they were now selling two Z10s a day.  This was the same result at a Best Buy that I visited on Monday April 1, 2013, where the week before they had not sold any, and the dummy units for AT&T and Verizon were now out on display.
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On Wednesday, April 3, 2013, I went to a Verizon store in the financial district where I was told that on the in-store launch day they sold out on their inventory of  thirty Z10 units by noon.  They are averaging twelve Z10 sales a day.  So, it would seem that the Z10 is selling steadily, and more so in the financial district.
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At Last, BlackBerry Z10 to Appear in USA Stores This Friday, March 22, 2013, At AT&T and Best Buy

At Last, BlackBerry Z10 to Appear in USA Stores This Friday, March 22, 2013, At AT&T and Best Buy

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After a long road, the first BlackBerry 10 device, the Z10, will be making its way in front of the US consumer, full-on, with AT&T this Friday, March 22, 2013.  Best Buy stores are already selling the device on pre-order.  T-Mobile plans on going in store earlier than previously indicated, March 27, 2013, by one day. CEO, Thorsten Heins, expects there to be 100000 apps in BlackBerry World by then, according to a recent interview with the Australian Financial Review, as he has been down under to unveil the phone in Australia.  The in-house BlackBerry garage band has belted out one more tribute, a fair bit more polished than the last:

My Visit of Best Buy Stores in The NYC Area to Gauge BlackBerry 10 Readiness:$50 Gift Card On Pre-Orders

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Today, March 12, 2013,  is the official start of pre-orders on the AT&T network with AT& T and in Best Buy stores.  I decided, on this lovely rainy grey day to visit 3 Best Buy stores: 1 in Rockland County, NY and 2 in Westchester County.  The 3 stores comprised 2 managers and 5 retail sales associates (RSAs). At the first store, the manager had no knowledge of the availability of the BlackBerry (BBRY) Z10 on pre-order/street date.  When he asked the associate at the Mobile center, she stated that she had no knowledge.  When I insisted they check, sure enough the manager found the info, and tried to sell me the phone.  At another store ( in Westchester County), the one associate behind the mobile desk was on the ball, she new that Best Buy was offering a $50.00 gift card (which can be used towards the phone purchase-next week or subsequently) with the pre-order of a BlackBerry Z10 on AT&T, with a deposit of $50.00 towards the phone at $199 with a two year contract.  At the third store, again the manager had no idea of the pre-order availability, and neither did the 3 associates behind the desk.  When I pressed them, the manager checked and agreed that in fact the BlackBerry Z10 was available on pre-order.  So, in my small sampling I found that only  20% of the associates I asked about the Z10 roll-out were aware of it, and none of the two managers.  It also appeared that a majority of the RSAs weren’t familiar with the re-designed BlackBerry Z10 with the QNX platform.

There were no model phones or any end-caps with information on the new devices, 1 week prior to the in-store availability.  Is a repeat of the lack-luster push of the Playbook in Best Buy stores about to materialize for the new Z10?

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