Moving to OS10.1.0.1485 On My BlackBerry Dev Alpha A

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For the longest time, I had been running BlackBerry OS 10.0.10.648  on my Dev Alpha A full on. I was very happy with it. I even had the latest BBM Channels with the updated BBM app:

How to Update Your BBM App to Include BBM Channels

I decided to finally remove the SIM from my trusted Dev Alpha A whose form factor I love, and open up my Z10 which now is my STL-3 phone running OS 10.1.0.2006.  I managed to update my Dev Alpha A to the developer OS10.1.0.1485 which for some reason does not allow configuration of the native Twitter, Facebook and LinkedIn apps.  This is not a problem since I have the android versions side-loaded:

Side Loading Android Apps onto Your Playbook or BlackBerry 10 Device

I used the STL-100-1 autoloader from:

http://developer.blackberry.com/blackberry10devalpha/devalpha_update.html

even if the site recommends the Dev Alpha B uploader for Dev Alpha A devices (which are no longer supported).  Everything works fine.  Has anyone tried the Dev Alpha B Autoloaders on the Dev Alpha A? Comment below about your findings.

As I am using BBM ad BBM Channels on my new Z10, I have not updated the  BBM app on the Dev Alpha A with OS10.1.0.1485.  It worked fine with OS 10.0.10.648.

Prior to OS10.1.0.1485, I had tried some other (unofficial hybrid/non-BlackBerry released) versions that led to problems involving random/unpredictable reboots of the device, even during the set-up.  These were STL-100-1 versions of : OS 10.1.0.4543 and OS 10.1.0.2354. After putting these OS versions on the device, I tried to go back to OS 10.0.10.648, but this autoloader would crash, likely since I had a newer version of the OS. So, I decided to move forward with OS10.1.0.1485.

I am enjoying Netflix on my Dev Alpha A and Z10:

Older Android Version of Netflix Available For BlackBerry Z10

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The differneces between the Dev Alpha A and B devices are outlined here:

http://devblog.blackberry.com/2012/10/blackberry-10-dev-alpha-a-b-specs/

You can find information on how to use an autoloader executeable file here:

Upgrading Your BlackBerry 10 Dev Alpha A or B to the Real Thing (BB10 OS 10.0.10.261)

Latest BlackBerry OS 10.1.x Unofficial Software Leaks

It must be a Friday Fringe Software Festival as new BlackBerry OS 10.1.x unnofficial software leaks have appeared–click below for the version for your device:

For the STL100-1 Version 10.1.0.1720_STL100-1.rar (912.2 MB)

For the STL-100-2 or 3 Version 10.1.0.1762_STL100-2and3.rar (930.1 MB)

For the STL-100-4 Version 10.1.0.1756_STL100-4.rar (932.5 MB)

Please, proceed at your own risk and note that any files including photos, docs, pdf,  and any side-loaded apps will be lost.  You can find guidance on how to proceed here:

Upgrading Your BlackBerry 10 Dev Alpha A or B to the Real Thing (BB10 OS 10.0.10.261)

BlackBerry Z10 In Store One Week Later

BlackBerry Z10 In Store One Week Later

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Last Friday, March 29, 2013 I went into one of the top COSTCOs in the NYC area (and perhaps in the USA), store 321, on the thruway.  I wanted to check in at the “Wireless Advocates” kiosk and see how the launch of the Z10 was doing on TMobile, Verizon and AT&T at an independent multi-carrier vendor. They had not received any T-Mobile stock, they had 5 units from AT&T and 6 units from Verizon.  They got stock from AT&T on Wednesday and from Verizon on that Friday morning. Since Wednesday, they had sold a total of 7 cellphones:

2 Droid RAZR max HD and 1 RAZR m
4 Samsung Galaxy S3 units
Not a single Z10 was sold.  I went back Thursday, April 4, 2013, and I was told that they were now selling two Z10s a day.  This was the same result at a Best Buy that I visited on Monday April 1, 2013, where the week before they had not sold any, and the dummy units for AT&T and Verizon were now out on display.
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On Wednesday, April 3, 2013, I went to a Verizon store in the financial district where I was told that on the in-store launch day they sold out on their inventory of  thirty Z10 units by noon.  They are averaging twelve Z10 sales a day.  So, it would seem that the Z10 is selling steadily, and more so in the financial district.
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Maximizing ROI on BlackBerry OS 10 Marketing

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by Fernando Commodari, Ph.D.

Brand awareness in the USA is not very good for BlackBerry these days.  In spite of the new “Keep Moving” ad campaign on USA TV, which unfortunately does not do a good job at differentiating the Z10/Q10 offerings, many consumers have no idea that the phones are different from past BlackBerry devices, with a new QNX based OS, and are now in store in the USA.  These  30 second spots could be ads for any smartphone!  Not much time is spent showing off what the phone can do compared to the iPhone 30 second ads. The ads don’t even mention (as of this writing) that the Z10 is now available at Amazon, Best Buy, T-Mobile, and AT&T (in store with Verizon by tomorrow)! I’ve written about this already in several other posts on this blog.

So, how can BlackBerry maximize marketing ROI?  I have a Dev Alpha A device running the OS 10 full-on, and it is sweet.  There are no issues with regards to RAM/memory slowing anything down. I point this out since essentially the DEV Alpha A device is similar (aside from physical size) to the hardware specifications of the legacy PlayBooks out there, already in market. The newer 4G LTE PlayBooks have a more powerful processor and RAM offering. The best marketing BlackBerry can do is to put out BB OS10 updates OTA for the legacy and 4G PlayBooks already in people’s hands. There are millions out there anxious to have the update. The buzz and excitement generated and word of mouth demonstrations will have the most immediate marketing impact and the biggest return on the investment (ROI) of the time spent to get the OS on the PlayBooks!  The OS already exists, so doing this should be a no-brainer!

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A Look At The T-Mobile BlackBerry Z10 Launch in The NYC Area

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Today, March 26, 2013, I visited a T-Mobile store in Westchester County at an outdoor mall. Although, there was no signage for the BlackBerry Z10, the associates and store manager were very enthusiastic about having the device.  Apparently ten Z10 devices were sold of the 20 in stock.  Eddie told me that they were waiting on the new display for the Z10.  He told me that customers have been coming in on a regular pace to get one.  He told me about the delay with the HTC “One” and explained the new “Simple  Choice” plan.

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I also went by a local independent carrier, my neighborhood re-seller whom I have visited over the last 4 weeks, and shared my Dev Alpha A with, while showing him the full release new BB10 OS on it.   He is anxiously awaiting his stock of BlackBerry 10 devices that are due this Friday and he plans to “sell like hell”, as they are different and should fly off the shelf with the “Simple  Choice” plan pricing.

Last night I visited a Staples, and spoke to the manager who was not too current about the new OS. So, I demonstrated the product (BlackBerry when am I getting my check?!  😉 ) Apparently, the dummy devices and signage was to be set up on launch day, and they had received inventory.

My general impression is that the carrier retail outlets and the independent retail outlets are more motivated to sell the Z10 than Best Buy.  Stay tuned as I plan to visit carrier AT&T and Verizon retail outlets soon!

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