What a day for the former Research in Motion, now renamed “BlackBerry”. The excitement of the launch and the delivery of the new products was not enough to tame the NASDAQ drop. Even as the launch was underway, the stock price tanked near 8%, and by the end of close it was down $1.88 (12%) at $13.78. Trying to guess at what the cause of the downfall was is purely speculative. Surely, analysts will say their rationale is the delayed in market presence of the Q10 globally and/or the Z10 in the USA. Nonetheless, this may be part of BlackBerry’s strategy to build excitement in the markets it has a presence in and sell through in anticipation of the US launch. Also, the strategy likely involves getting the all touch, Z10, in the hands of as many people as possible. The Z10 will be providing a different experience than the physical QWERTY, Q10 model, which no doubt the critics would claim offered nothing new, compared to the traditional form factor. The key, however, to the new devices is the OS, which is fresh and offers a new approach to mobile. The fluctuations in the stock are similar to what happened at the last financial reporting, when the stock dropped to $13 from $17. In the near future it will be a bit of a roller coaster ride as the trajectory of today’s launch remains to be seen!
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