BlackBerry Keeps Moving: A Day After The Super Bowl Commercial: #BBRY Stock is Up & Bell’s Commercial

As I write this, BlackBerry stock, under the new NASDAQ moniker of “BBRY” is up near 12.5% at $14.63.  Bernstein’s Pierre Ferragu is upgrading the stock to Outperform from Market Perform with a $22/share price target.

As part of the BlackBerry “Keep Moving” projects  that follow celebs and others with the use of their BlackBerry 10 devices, the first installment is out:

“Alicia Keys, Robert Rodriguez and Neil Gaiman are each about to embark on their own unique, groundbreaking project with BlackBerry and want to collaborate with you.

They want you to inspire them, engage with them and impress them with your ideas. Watch the intro film to find out all you need to know.”

Bell mobility put out its first BlackBerry 10 commercial before tomorrow’s  roll-out to market with the Z10, in Canada:

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BlackBerry Z10 Super Bowl Commercial

Well, just in case you missed the ad, here it is, take a look at the poll by clicking on the title and tell us what you think, after you watch the ad…

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Super Bowl 47 About to get Under Way–Q3 for BlackBerry Commercial?

Taking a poll…Are you watching the Super Bowl for the #BB10 ad?

It’s going to be a close game with the Baltimore Ravens as 4 point underdogs against the SFO 49ers.  I’m calling Baltimore over SFO 28 to 25.  Also, rumor has it that the BlackBerry commercial will strategically air during the third quarter.  Are you / did you watch/ing the game to check out the commercial?

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BlackBerry Trends, New Friends, and Super Bowl 47

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What a week for BlackBerry!  If a launch event can go by the script, then on January 30, 2013 at Pier 36 in NYC, with the unveiling of  the two new OS 10 phones, the Z10 and Q10, to the world, the start of a new play for the beleaguered company is on.  The Playbook launch in 2011 left much to be desired with the initial half baked software.  For the new cell phones, the reviews are in and for the most part they are very positive.  Oh what a relief for the Waterloo and Ottawa RIM workers that put their all in propelling the new OS as an evolution  of  the original Playbook QNX platform; there is nothing half baked about BlackBerry 10.  Even the top tier third party native apps are coming along nicely.  By 2pm on the afternoon of  the launch  #Blackberry was trending worldwide, and in Canada, New Orleans & BlackBerry were trending together.  Uhm…what does it mean? Will it be trending again come the big game today?

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The new devices are in the hands of  the UK populace willing to move on and try something new.  The analysts seemed surprised at how well received the phones have been, or at least are having to become less bearish and more bullish.  Sure the short sellers made some money, but for those who are  all in, the future appears golden.

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A new cheer leader is on board to rally the crowds and garner momentum, in Alicia Keys. Will she initiate flash mobs with their new Z10s in times square? Will she sing to the top of her lungs the virtues of multi-tasking on a mobile platform like never before, as she weaves docudramas with the new story maker app?  Nothing is for certain but she sure will make it more fun to have a Z10!

Super Bowl 47, today, February 3, 2013 is on and the first BlackBerry ad is anticipated by many fans.  Contrary to the pundits, there are near 79 million BlackBerry users world wide and as the week begins and the Canadians and Chinese get to buy the new Z10, America will have to wait a few more weeks, thanks to all the negative press over the last few years that has eroded the ranks of the former RIM employees in Waterloo and the market presence in the USA.  To some degree the older BlackBerry phones were unable to match up to the competition, but not in all market segments.  None the less, it remains to be seen if the underdog can come from behind.  Go Baltimore Ravens, a former CFL (Canadian Football League, Baltimore Stallions) franchise–it is fitting that the first Super Bowl ad by the underdog BlackBerry is one that pins an underdog Canadian legacy team against the venerable 49ers.  With New Orleans and BlackBerry trending together in Canada at launch, the crystal ball says a touchdown and more than a field goal or two are due for the underdogs!

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BlackBerry 10 Super Bowl 47 Commercial Teaser Image No. 2

The folks at BlackBerry have released a second teaser image for tomorrow’s 47th Super Bowl with the Baltimore Ravens against the San Francisco 49 ers (Go Baltimore!).  As we all know by now, the marketing campaign is kicking up post launch of the new BlackBerry Z10 and Q10 phones on January 30, 2013.  With the excitement of availability, at all major carriers in Canada this Tuesday, February 5, 2013, and with the goal of building momentum for the USA roll out at AT & T,  T-Mobile and Verizon, with the latest image, it looks like BlackBerry will be having some fun with the ad campaign.  Here is the second image—comment below on what you expect for the ad?

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BlackBerry 10 Pre – Super Bowl Commercial – Superhero Music

Well, here it is, the teaser image for the BlackBerry Commercial to be aired during Super Bowl 47.  By the way, notice what looks like a @1994-1999 Volvo 240 in the image teasing the actual (still under wraps) commercial?  What do you think the Super Bowl commercial will be about? We guess that maybe an evolution of the BlackBerry hand held woven into a cute story circa 1999 to present day, BlackBerry 10, which is about to bare its fruit!

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The link to the prequel video from “Pixelcarve” , calling  it the  Pre-Super Bowl Commercial is below:

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